What ‘plus size’ looks like according to 5 retailers

So, there I was, fresh off the boat (and by boat I mean Qantas Airbus) from Australia, ready to sink my teeth into some good old British high street shopping (and by high street I mean not outside, not on a street, and definitely inside my bed).

“I’m back in the world of next day delivery”, I thought to myself gleefully. The sheer size of Australia means waiting 3-5 business days for something (on a good day)… AND there’s no post on Saturdays. It’s as though they think I plan my outfits in advance or something. Anyway, primed with my MasterCard and ready to plonk a hundy in my cart (£100 for those who need translation), I scrolled through the likes of Asos and Missguided with a grin from ear to ear. Until I saw this. APPARENTLY PLUS SIZE MODELS ARE SKINNIER THAN I AM.

Now this struck a nerve with me in particular as I spend most of 2014 on a treadmill shedding the lbs. Despite slowly but surely tronking my way through enough hamburgers to pile 11lbs back on in Australia, I was still proudly stomping about in a good dress size or two less than pre-treadmill love affair, so I still considered it a mild victory. That was, until I saw myself exposed to some slender little filly with a great big plus sign plastered across her face on a website. And not just ‘a’ website. The shock of the first exposure lead me to explore a few other similar sites, and I didn’t like what I saw.

‘Sizes 16-24’ they claim. Funny that, did you haul the clothing in at the back with a giant bulldog clip as you photographed it on this size 10 rack of ribs I see before me? Why are brands taking the credit for providing a plus size range, yet promoting the clothes on a girl who is far from the size range? Here’s what ‘plus size’ looks like in five different UK online retailers:

ASOS CURVE: Claiming to cater to the curvier lass, the Curve range comes in at a size 18-30. Which is why it obviously makes total sense popping this LBD on a girl no bigger than a size 12. Exhibit A. SHE PRACTICALLY HAS AN EFFIN’ THIGH GAP.

AsosCurve

 

MISSGUIDED PLUS: Probably the worst of the bunch, these cheeky little buggers have slipped this olive skinned stunner into a teal tea dress claimed to be for a size 16-24. As suspected, not a thunder thigh in sight. *crys into size 12 jeans*.

MissguidedPlus

BOOHOO PLUS: Just when I thought it couldn’t get any worse, OH HELLO BOOHOO. This little chica is wearing a crop top (YES, A CROP TOP) and maxi skirt and claims to be a size 16-24. Well. Let me just crawl into a hole and weep, then, because if that’s a size 16, then I sir am Camilla Parker Bowles.

BooHooPlus

NEW LOOK INSPIRE: New Look faired slightly better in my assessment of their choice of models for the Inspire range for women sized 18-32, but there of course was one or two stragglers. Presenting the furthest thing from a size 18, ladies and gents. Chunky knees? No. Bingo wings? No again. Yet here I am rocking both, thinking I’m a size 10. Well, more fool me. Here she comes:

NewlookPlus

H&M+: Ah, the Swedes. Known not only for their tasty (if not somewhat horsey) meatballs and creative furniture naming skills, they also spat out our old fave H&M. Our go-to guys for a pair o’ leggings or a quickie outfit for a last minute night out, and oh, oh, YEAH YOU GOT IT IN ONE – an inconceivably slim ‘plus size’ model. Their selection of girls for their +18-28 range was commendable, but it what have we learned today? It wouldn’t be a plus size range without an absolute corker of a skinny bitch in there would it. As promised, here she is. Probably a creative who sips skinny capps while painting on her balcony WEARING SIZE 12 CLOTHING:

HMPlus

Food for thought, women of the world. Before this post gets completely misconstrued and I get trolled for hating on plus size women, that’s totally not what this is about. It’s about retailers supposedly supporting positive body image by providing a plus size range, and then totally wrecking it by using models that fit a size that the range doesn’t even carry. Sort it out!

Love (and now probably doughnuts) always,

Coco x

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